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Ethan Smith reveals that SEO is not dead, LLM usage is growing rapidly but still small compared to search, and marketers should develop a holistic strategy that combines traditional SEO with answer engine optimization by creating content that answers specific, long-tail questions across multiple channels.
Marketing experts explore how AI is fundamentally disrupting marketing, shifting from volume to value, and discuss strategies for adapting to AI-driven changes in search, content creation, personalization, and sales prospecting.
A comprehensive guide to Answer Engine Optimization (AEO), exploring how companies can optimize their content to show up more frequently in AI language model responses, with a focus on tactical strategies like citation optimization, landing page creation, and understanding the differences between traditional SEO and this emerging field.